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Female
March 15th
Janet Johnson
Partner
O'Johnson Partners
Portland OR
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Janet Johnson posted a blog entry Jun 5, 2009
Amplifying Your Message
Have a look at what the Obama team has done from a media perspective to amplify Obama’s speech (thanks Huffington Post!):
“Eager to spread the president’s message as widely as possible, the tech-savvy White House orchestrated a live Webcast of the speech on the White House site; remarks translated into 13 languages; a special State Department site where users could sign up for speech highl... more »
Janet Johnson posted a blog entry Jun 4, 2009
Epic #Fail: Blog Censorship
There’s a kerfuffle brewing about censorship at eMusic over on TechDirt, which covered a very stupid move by eMusic - editing people’s comments on their blog post.
“We just wrote about the PR nightmare facing eMusic for announcing both a price increase and its first major record label signing at the same time — leading many to assume that the price increase was due to the Sony Music deal. Some in... more »
Janet Johnson posted a blog entry Jun 4, 2009
All ATwitter, Media Rushes In
What does the business media think about Twitter? Three stories will help you understand.
A Deep Dive into Twitter
1) Time Magazine’s cover article “How Twitter Will Change the Way We Live” starts out with one of the best first lines I’ve ever read about Twitter:
“The one thing you can say for certain about Twitter is that it makes a terrible first impression…”
And it goes on to talk about the inc... more »
Janet Johnson posted a blog entry Jun 1, 2009
How to Discover Your Inner Brand
When I was at Marqui, we transformed a technology-centric brand to a prospect-centric brand quite successfully. I inherited a technical software company look in Maestro CMS, a regional Canadian software company looking to reinvent itself.
The goal of the new executive team was to create the “salesforce.com” for marketers in Marqui. Our product would help marketers manage their web site, lau... more »
Janet Johnson posted a blog entry May 26, 2009
Worst Social Media “Campaigns”
Over on ZDNet, there’s a new story about the Nine Worst Social Media Fails of 2009… so far. Illustrating everything from companies trying to capitalize on current events (sorry FOX television) to trying to make a “viral” video (that’s just wrong, Quizno’s), the brand damage from each campaign is likely fairly short-lived. But the lessons are lasting.
Author Jennifer Leggio opined:
What is to be le... more »
Janet Johnson posted a blog entry May 19, 2009
Socializing Social Conferences
People are starting to wonder how they might get the word out about the social media surrounding events these days. For example, attendees who Tweet would surely want to learn what the hashtag for an event might be.
I was privy to an email from the folks running the recent SOCAP conference last month that I think did a wonderful job of socializing the event before hand, and thought I’d share it h... more »